Scotty Murphy - Graphic Design | Brand Identity - PiL: Album (super-deluxe box set)

PiL: Album
(super-deluxe box set, released 2016)

Client: Universal Music Group / Public Image Ltd
Description: 4 CD & 4 vinyl LP box set
Role & Credits:
Creative direction & original concept: John Rambo Stevens & Scotty Murphy
Archive research, compilation and sleevenotes: John Rambo Stevens & Scotty Murphy
Layout & composite artwork: Phil Lloyd-Smee at Waldo’s Design & Dream Emporium

Working together with John Lydon and his manager John Rambo Stevens (RiP) I have contributed art direction, archive research, compilation and sleevenote's to several high profile Public Image Ltd (PiL) and Sex Pistols box set projects for Universal Music Group.

Album: Deeper Dive

Original art concept by John Lydon 1986. The Album packaging was inspired by generic branding from US supermarket chain Ralph’s in the mid-eighties. The generic theme was continued to Cassette, Compact Disc, and Single (Rise) and merchandise (T-Shirt, Badge, Poster etc).

When we did the 2016 super-deluxe box set we kept the generic theme with all packaging and branding redux in the same Helvetica style. I wrote the sleevenotes for the booklet together with Rambo and dug through my archive of press cuttings and promotional material which Phil Lloyd-Smee expertly collated with direction from myself and Rambo.

I went through the Virgin / Universal archives to find all original recordings and mixes which were later remastered by Sean Magee at Abbey Road Studios. Myself and Rambo came up with a tracklisting which we then took to John and the catalogue team at Universal. Via Jebin Bruni & Mark Schulz - who were part of the 1985 live band - we also managed to track down the original unreleased demos of the album before Bill Laswell came on board as producer.

The box set was voted box set of the month in Mojo Magazine and nominated for several end of year shortlists.

4 CD / Vinyl LP
72 page booklet
Poster
4 x Art Prints