In my role as Senior Graphic Designer at Excel Australasia, I collaborate closely with Ray White, Australia's largest real estate group, on corporate and product branding initiatives. Creating new concepts and custom products for various campaigns while adhering to brand guidelines.
Real Estate - Ray White Branding
Client: Client: Ray White Franchise's & Marketing
Role: Editorial Design & Brand Identity
Role: Editorial Design & Brand Identity
My primary responsibility is to advance and maintain the brand's identity, ensuring a consistent experience for all clients and customers. I played a key role in the 2017 rebranding and the 2023 brand refresh. Excel Australasia serves as the exclusive branding and publishing partner of Ray White. Additionally, I develop online templates through the Brand Central platform for Ray White.
Below are examples of projects I have contributed to including agent marketing materials, national press advertisements, and property marketing collateral.
